Though players have lost themselves in The Secret World, apparently Funcom expected much more.
In a recent investor report, Funcom acknowledged the drop in share price that coincided with the launch of TSW, but attributed the depreciation to an unlikely source:
"Following the launch of The Secret World on the 3rd of July 2012, Funcom's share price has decreased significantly. The company attributes this mostly to the aggregate review score, the "Metascore", for the game at MetaCritic (www.metacritic.com) together with other public sources for tracking the performance of games.
While there are very positive reviews, there are as well mixed or average reviews from various press outlets, giving an aggregated score for The Secret World of 72 out of 100, which is to be considered low, and not in line with the positive feedback received during the beta phases from both press and players."
To acknowledge that the game hasn't been universally received with glowing praise is one thing. To blame a Metascore as a direct cause of a pronounced stock price fall is entirely another.