Join the Dominion!
Blizzard has worked a fun leveling-up game into their StarCraft II website
We've got to admit, we love taking these little personality tests that companies come up to promote their game. The Secret World's "Which Secret Society do you belong to" was good but it seems Blizzard has raised the bar. Their "Join the Dominion" section of the StarCraft II website lets you unlock rewards by taking the entrance exam that determines your place in the Dominion army, submitting fan art and Facebook "liking" things throughout the website.
By putting time into the website and getting your friends to do the same, you do your part to progress the unlockable content bar. Every time it goes up by 5%, new concept art, videos and other awesome goodies unlock, until the bar is full and it unlocks the best prize. It's like we are leveling up as a StarCraft II fan community as a whole, and every time someone submits fan art, that's one more thing to "like" on Facebook, which helps to advance the bar. Oh, leveling, why are you addicting like drugs?
Check it out here for yourself.