Bioware's Online Community Tops 4 Million Members
Sure, there are other social networks out there. You can meet new (though sometimes creepy) people through MySpace, or catch up with your college classmates on FaceBook. But what about a community focused on the gamer, and specifically fans of games such as Baldur's Gate and Star Wars: KotOR? Bioware has a fan community site of its own, and has now reached over 4 million members.
Edmonton, Alberta, Canada (July 9, 2008) - Leading video game developer BioWare®, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced that its registered fan community is now over four million user accounts strong and still growing actively. With an average of 38,000 new accounts being created every month, the fan community is thriving with active, vocal members. While sites such as Friendster and Xanga host an audience of 1MM and 2MM respectively, the BioWare community brings together 4MM people to chat, exchange ideas, discuss their favorite games, provide critical feedback to the BioWare development teams and more. BioWare continues to support and nurture its enthusiastic fan base through open communication with BioWare's development team, and by providing exclusive content to registered community members.
Established in 1996 by co-founders Dr. Ray Muzyka and Dr. Greg Zeschuk, BioWare began promoting the idea of creating and managing a community behind Baldur's GateTM on 3rd party newsgroups and chat rooms. Then in 2001, BioWare launched its own forums with the release of Neverwinter NightsTM and began formally collecting community registrations. By 2003, BioWare hit the 1 million user account mark and it has continued to support the community through meaningful communication, features and content. With the release of Mass EffectTM for the PC and Xbox 360TM videogame and entertainment system, and the highly anticipated upcoming release of Dragon AgeTM, an epic role-playing game in which BioWare returns to its roots to deliver a compelling Dark Heroic fantasy epic, as well as other exciting projects on the horizon such as an as-yet unannounced MMO from BioWare Austin, BioWare's community usership has risen to over four million registered members.
The BioWare mission is to deliver the best narrative-driven, emotionally compelling games in the world and the studio family has been recognized for this achievement in award-winning games such as Baldur's Gate, Neverwinter Nights, Star Wars®: Knights of the Old RepublicTM, Jade EmpireTM and Mass Effect. With some of its fans now over a decade of community membership, the BioWare engaged community has been an integral part in achieving that goal.
"It's great to be able to talk directly with our fans - this is a cornerstone of BioWare's success, past, present and future," said Ray Muzyka, BioWare CEO and co-founder, and EA General Manager and Vice President. "We are proud to have created such a comfortable environment for BioWare's millions of fans from all over the world - and we truly value their feedback."
For more information, visit www.bioware.com/4million. To become a BioWare community member, please visit http://forums.bioware.com.