In each article of The Scrying Pool, I look at what is and what could be. After taking a look at what is present in Guild Wars 2 now, whether that be lore or game mechanics, I then ask What If? What if this happened in the lore or this feature was added in a future patch.
The gem store seems to really be working for Guild Wars 2. ArenaNet has just announced a permanent cut in the box price for GW2, a testament to its confidence in the game not needing a drastic price cut as well as confidence in its gem store to continue to thrive.
One of the big real estate items in the gem store is Town Clothing. The town clothing however, doesn't seem to live up as the big ticket items that the gem store showcases them as.