Change has been rumbling through the online gaming industry for some time now, and no company better represents this shift than Sony Online Entertainment. In the past year alone, two flagship SOE titles have made the transition from the traditional subscription-based revenue model to the more flexible microtransaction-based free-to-play model: DC Universe Online and EverQuest II. Of course, these two weren't the first to make the big shift for SOE, as their popular children's MMORPG, Free Realms, has already been pushing its popular microtransaction goodies for close to three years now.
Regardless, it seems like change is here to stay, and with SOE experiencing some phenomenal success with their free-to-play transitions, I decided to sit down with SOE's Senior Vice President of Global Sales and Marketing, Laura Naviaux, to talk about the future of online gaming microtransaction models, SOE's vision for 2012, and much more. If you're at all interested in what's going on with the online gaming industry and the revenue models that govern it, take a read!