One of the great things about smaller companies launching in the MMO world is that they're up against the giants who have what seem to be unlimited budgets and promotional opportunities, requiring nothing short of incredible ingenuity and creativity from the teams. So it was great that the first game advertisement I saw at the Gen Con show was for Freaky Creatures . It was even more incredible that, after walking the area outside the exhibit hall and gaming rooms, the contest they were running for beta keys was advertised everywhere!
Watching their exhibit hall booth traffic was even more exciting as potential players lined up to take a crack at the game. Unfortunately early Thursday the beta servers were taken offline to deal with patch issues (what can you say? It's beta!) and while many walked away disappointed for the moment, judging from the lines later in the week, most folks stopped by again to give it a shot.
One of the best reactions I heard was someone talking about how excited they were to get their kids into it, and someone standing close by said "Screw your kids, me and my buddies are dying to play!" Judging from the reactions, they've not been disappointed. The most common reaction is that parents are excited to have a game that introduces their kids to playing with others, collectibles, online play, and competition all at once. And parents are excited for a fun zero barrier to entry game with rewards for participating and games that are often as quick as five minutes each.