"Unlock the Fun"

Cliff Bleszinski: 20-year Epic Games veteran; directed the Unreal and Gears of War franchises.
Arjan Brussee: "Godfather of Dutch Game Development", directed the Killzone franchise.
Boss Key: Their new joint venture that brought CliffyB out of game dev retirement. (@bosskey)

So what is their mysterious first project? "Project Bluestreak". (title pending)