IGN.com reports that Activision Blizzard, publisher of hit games such as Guitar Hero, Call of Duty, World of Warcraft and Starcraft, has canceled its membership in the Entertainment Software Association, and won't be part of ESA's E3 event this year.
May 2, 2008 - Updated: Activision Blizzard has canceled its membership in the Entertainment Software Association and will not be participating in the trade group's official E3 event in Los Angeles this year.
The publishing giant will not have a presence on the E3 show floor and will hold its own off-site press event on the first night of the conference instead.
"After careful consideration, Activision has decided not to renew its ESA membership for business reasons and will not be participating in any official E3 activities," Activision told IGN in a written statement. "We appreciate the work that the ESA has done over the years in promoting the interactive entertainment industry with state and federal governments and wish the ESA best of luck with the show."