Yes, you activate on the website. You will not get your free 30 days UNTIL you either enter in a game card, or a credfit/debit card to be charged. You will not be charged until the following month. I couldn't find a way to take my debit card off of my account (but I did cancel the subscription right after adding it), so I just changed all the info I could about it to some crap like "wegtfwejknqer;". So I better not be ABLE to get charged if something ever does happen. I hope.