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Do these "adventure packs" include just an instanced zone or what's the deal with them anyway? Is the only way to obtain these packs over the internet or do they sell them in stores too?
Adventure packs are more than one instance. I believe Splitpaw has a half dozen or so instances on top of the rather large zone you work through to get access and the one you wind up in when you get abducted. There are solo, group and/or raid versions of most of them.
I haven't fully explored fallen Dynasty, but it has two (three?) middling sized non-instance overland zones (about the size of the newbie island) and some instances.
Some instance zones are so small you can see the whole thing on zone-in, so I don't want you to get the wrong idea.