At about 8:00AM 4/5/06 this morning Howard Stern did a live ad for EQ2. Here is the script he read (no editing, he said "video fans"):
"Alright here's something exciting for you. Everquest 2 is Sony Online Entertainment's top massively multiplayer online roleplaying game that literally millions of people have played.
It's a fun online computer game where you meet up with other players and friends from around the world to kill dragons, you go on quests and you discover new lands. You truly live out your fantasy as a brave hero or sinister villian, you get to decide.
Even famous people play including Kurt Shilling, the Boston Red Socks pitcher who will be meeting other video fans at Sony Online Entertainment's fanfaire this week in atlanta. This is a convention where avid gamers get together in real life. It starts thrusday at the Atlanta Marriot Marquis hotel with live entertainment and local bands wailing, all are invited.
If you like video games, hot chick vixens, action, slaying dragons, making friends online this is a perfect game for you to play. Free logon to eq2trial.com and jump right into action discovering for yourself why EQ2 is the most beloved online roleplaying game of all time."
Howard is now exclusively on Sirius satellite, so the market considerably smaller, but Sirius has recently claimed that they are up to 4 million subscribers, so I hope this ad campaign brings you guys some new members.
The ad was played at 8:00 am, but the show will be replayed again 5 times (i think) over the course of the day.