Not to disparage J.C. and staff. Websites cost money and you have to do what you have to do to pay for these things. I understand their dilemma. We turned down IGE and chose to go the route of premium memberships and legitimate ads. He chose IGE money instead. It's the easier way, and for a game like this, probably the more profitable one too. I'm just posting this to point out to those complaining that a "free" site is giving the same information we are, that nothing is really free.
Oh to clarify, RPG Expert is owned by IGE. When I turned down running their ads, their next suggestion was to run ads for RPG Expert, so it would look like I was advertising a legitimate site, and they would just plaster that site with ads for IGE.